As we take some time to edit some of our latest projects we wanted to give you guys a look at some of our favorite ads. Whether a video has a small budget or a large one what is important is that there is vision from the start to finish. One of the best ways to do that is to see what success looks like in your vertical (what has worked for others in your field) and take cues from that.
When we make videos for our clients, we want to make sure that they are memorable (some may even say award winning… more on that soon!) and that people will want to watch them again and again. One of the ways that we do that is to look at what has gone viral in the past and combine those ideas into what we do best… making kick*ss videos.
Without further ado behold Brave Man's Top 4 Viral Ads:
Old Spice - The Man Your Man Could Smell Like
The one that revolutionized Internet Advertising. A Spokesman for the Internet Age, with the jokes to match. They didn’t just think outside the box - they built a box outside the box so they could think outside the box outside the box (a saying that Damian thought of and is quite fond of). It works because it’s in your face, it’s funny, it’s memorable, and the production value is both unique and off the charts quality. Many have tried to emulate the style that Wieden+Kennedy put together for this ad, and almost no one has matched it yet. This ad was so big and so popular that Sesame Street parodied it. Grover is no Isaiah Mustafa, and that’s saying something.
DollarShaveClub.Com - Our Blades Are F***Ing Great
How do you build a startup from an unknown entity in a monopolized marketplace to selling to Unilever for $1 Billion (Yes, with a B) Dollars? You make a kick*ss video.
Well, there’s more to it than that, but there’s little doubt that this video catapulted Dollar Shave Club to industry player, with their very first 12,000 customers jumping aboard within 48 hours of the release of this video and NO additional marketing.
It plays to the strengths of Internet Advertising much like the Old Spice video above, albeit on a shoestring production scale comparatively. It’s funny, it’s memorable, and the founder himself slaps you in the face with a genuine confidence in his own product. It subverts traditional brand messaging by using self-depreciation. Most of all, it made us want to sign up, even though most of us have a permanent 5-o-clock shadow. Well done all around.
Volvo Trucks - The Epic Split
It’s simple, yet brilliant. You take a Movie Star with an incredible skill, and combine it with an incredible product. The result? Lightning in a bottle.
Unconventional Swedish agency Forsman & Bodenfors pulled out all the stops for this campaign. They focused on showing off the incredible engineering feats of the Volvo trucking team with incredible live stunts that would ‘wow’ viewers. And wow they did. They show off the revamped technology in a historically ‘dull’ industry with feats of human strength and achievement. It may be simple in concept, but no doubts on the effectiveness here.
Always - #LikeAGirl
Another simple concept – but man o’ man does it hit home. This is a special kind of ad that grabs you emotionally and has something powerful to say – the product is almost secondary but by the end of the spot you have a newfound respect for them.
It’s an important message, and an important topic, and it gets genuine people in a live studio to tell that story, highlight the hypocrisy of a stereotype, and spin that stereotype on it’s head all in one go. It works because it’s genuine, and because they have something important to say. We’re listening, Always – hats off to you.